Buying a list can often be seen a easy shortcut to increasing your reach potential for your email campaigns, but they could be damaging your long-term strategy. In this article I offer some alternatives to list buying that will grow your database with people who might actually want to hear from you.
Read MoreHenko Labs wishes you a very Merry Christmas and Happy New Year!
Read MoreLast week I had the pleasure of joining some of my video marketing peers in a meet up for the European members of the Wistia Community.
Read MoreWith a muted fanfare I finally launched the website Henko Labs deserves (for now anyway).
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