About Henko Labs
Henko Labs is a marketing consultancy specialising in digital channels - lead generation, lead nurturing, marketing automation, inbound (content) marketing, email marketing, video marketing, social media, SEO, positive user experience (UX), conversion rate optimisation (CRO), together with tactical and strategic assistance.
What is Henko? 変更
Improvement on your current state of operation requires transformative change. Of all the Japanese words used for change, 変更 concerns the change or transformation from one situation to another, in which there's no return to the original state.
Why is it a lab?
Exploring new approaches through experimentation and testing is my favourite thing; but being in a lab doesn't always mean setting your marketing plan on fire, sometimes the lab can be used to test existing theories and approaches to make sure you're on the right track.
See how Henko Labs can help you:
About Steven Howe
I am a progressive digital marker based in the UK who has recently returned to freelancing after 8 years as a permanent employee. I have designed, written and sent millions of marketing emails, written and posted hundreds of thousands of social media posts. I have developed and executed hundreds of digital advertising campaigns generating millions of impressions and thousands upon thousands of clicks. I have built scores of marketing automation workflows, produced countless reports, defined communications best-practice, trained colleagues, made videos, edited images, written scripts, debugged css, argued over metrics and KPIs, gotten it wrong a few times, written strategy, selected tactics, seen bosses come and go and met some amazing people along the way.
Right now I want to help you achieve your marketing goals and hopefully work on some cool projects (because no-one sets out to work on the boring projects on purpose, right?)